By Thandi Kunune, Director of Corporate Affairs and Engagement at L’Oréal South Africa
In today’s global marketplace, the science value chain is critical in shaping the trajectory of industries ranging from technology to healthcare and notably, beauty. This chain, which encompasses everything from initial research and innovation (R&I) to production and distribution, serves as the backbone for innovation and competition. Despite its significance, this value chain often reflects a broader industry challenge: the significant underrepresentation of women, especially in scientific roles.
At L’Oréal South Africa, we are addressing this disparity by ensuring that our R&I team, which is predominantly female, pioneers beauty innovations grounded in rigorous scientific research. Our commitment to inclusivity influences our corporate culture and economic outcomes significantly. By fostering an environment where women lead in scientific research and development, we create a workplace culture that values diversity, which in turn spurs creativity and innovation. According to McKinsey & Company (2020), companies in the top quartile for gender diversity on executive teams were 25% more likely to have above-average profitability than those in the fourth quartile. This statistic underscores the direct correlation between inclusivity and economic success, which we embrace at L’Oréal.
Having women in our science value chain has enhanced our grasp of the consumer market, where females are the majority. Women bring unique life experiences and perspectives that enrich the research process, leading to innovations that are closely aligned with consumer needs and expectations. Our R&I activities focus on developing products that cater specifically to the needs and preferences of African consumers, particularly in South Africa. For example, the development of the Glycolic Bright skin care line was significantly informed by insights from female scientists who understood specific skin concerns, such as achieving an even skin tone.
These innovations are not just about filling quotas; they revolutionise the way products are conceptualised and developed. Women in our team leverage their unique perspectives to conduct research and test ingredients that address specific issues prevalent among women. Products like the Dark & Lovely Waterless Cleanser, developed as an innovative solution to the challenge of maintaining hair health without excessive water use – a significant concern in parts of the continent facing water scarcity – are examples of how we blend scientific precision with practical utility. Boston Consulting Group notes that businesses with above-average diversity produce a higher proportion of revenue from innovation.
While addressing local needs, L’Oréal South Africa also adheres to global standards of excellence in research. This dual focus allows us to contribute to global beauty trends while meeting the unique demands of the South African market. These internal innovations pave the way for broader initiatives where L’Oréal extends its commitment to diversity and innovationAs we commemorate Women’s Month, it is important to reflect on the significant progress made towards gender inclusivity in South Africa, particularly in context to this year’s theme, “Celebrating 30 Years of Democracy towards women’s development.” This milestone invites us to not only celebrate the advancements in gender equality but also to critically assess the ongoing efforts needed to ensure that these gains are both sustained and expanded. Over the past three decades, South Africa has made remarkable strides in promoting women’s rights and gender equality. These achievements are a testament to the relentless advocacy and commitment of countless women who have fought for their rightful place in society, business, and politics. The celebration of 30 years of democracy is also a celebration of their enduring legacy and the many doors they have opened for future generations of women.
The progress we have seen over the past three decades should not only be honoured but used as a springboard for even greater change. We must harness the momentum of these successes to push the boundaries further, ensuring that the next 30 years of our democracy are marked by bold, transformative action that leaves no woman behind. The inclusion of women in the science value chain is not just a matter of corporate responsibility but a strategic imperative that drives innovation and growth. L’Oréal South Africa’s commitment to empowering women in scientific roles has reshaped our approach to product development and market success, serving as a beacon for what can be achieved industry wide. Through a sustained commitment to gender inclusivity, we continue to break down barriers and build a more equitable society, ensuring that the invaluable contributions of women are integrated into the very fabric of our developmental strategies.
This commitment to inclusivity will undoubtedly pave the way for a more prosperous and resilient economy, harnessing the full potential of all its citizens.
